Daruma have been the repository of wishes and goals for Japanese people for centuries. The plump papier-mâché figures were once made by under-employed silk worm farmers in the winter months, and represent Bodhidharma, the eastern carrier of Zen buddhism. Their purpose is to help the owner achieve their goals.
Traditionally you should begin by painting the left eye (right as you look at it) first, when a goal is set - adding the other eye once it is achieved. The process of painting an eye (with a brush or marker pen) should at that moment impart your dream.
Items with a deep popular history, daruma are alive today and are the regular choice of exam students, long distance runners, politicians and anyone with a specific goal in mind.